We are going WAY AHEAD – together with you

Even in a world whose pace is rapidly increasing, we aspire to be WAY AHEAD. Not only driving technological development, but also embracing our internal transformation towards a future-oriented, digital, and agile mode of operation.

WAY MORE THAN A SHOCK ABSORBER.

We aspire to greatness by tradition.
Because we have been developing the future of shock absorbers for over 150 years.

We are driven every single moment.
Because making history was never enough for us: We are enthusiastically forging the future instead of clinging to the past.

We rely on teamwork to advance.
Geared towards offering way more than state-of-the-art, we engineer way more than the future of driving dynamics, comfort, and safety. Together with partners and customers, we strive for shared future success. And now, it’s time to take the next big steps to bring our trusted strength and values into a new era – with an updated brand identity, corporate design, and claim.

OUR CLAIM – OUR MOTIVATION

With our claim WAY AHEAD, we express:

• our forward-thinking attitude
• the high standards we set for ourselves
• our core values’ essence
• our claim to leadership

We know: Being WAY AHEAD is an accolade that has to be earned over and over again – and that’s what we’re enthusiastically working on, together, in every way.

ASPIRATION / DRIVE / TEAMWORK

Aspiration

We have the highest aspiration when it comes to our technologies, products, and portfolio.

Drive

We have the drive – our inherent motivation – to reach our ambitious goals.

Teamwork

And we believe in teamwork to make our visions come true together with our partners and customers.

EVOLUTION IN MOTION

Why the brand relaunch?

To properly position BILSTEIN as a future-oriented innovator. The notion of what an innovative premium automotive brand looks and sounds like is evolving as rapidly as the technologies we provide. To really embody the traits we see at the heart of BILSTEIN’s identity, we chose to renew our appearance to make BILSTEIN as a brand feel just as forward-thinking as we’ve always been.

Why now?

Because to kick-start the future, there is no time like the present. As technological innovators, it is BILSTEIN’s nature to strive for the future. We constantly try to improve by finding, developing, and implementing superior solutions.

And now it is time to modernize our corporate design to reflect our future-oriented identity.

What will change?

Most noticeably, the appearance of the brand: our new corporate design, logo and claim. But we don’t try to make BILSTEIN something that it isn’t – we want to communicate our traditional strengths more clearly. We’ve always been highly motivated innovators with high standards, committed to close partnerships. And now we are creating the foundation for communication that reflects our internal development as well as our determination to be WAY AHEAD.

What won’t change?

Although we might look a little different, you can keep relying on our OE expertise – and the fact that you will feel it in every product in our extensive range – as well as on our aspiration to be the best choice for our partners and drivers, for every challenge and every demand.

Why the new claim?

Because WAY AHEAD reflects who we are and what we promise. We strive to create the future with the innovations you want. And we know that being WAY AHEAD is an accolade that has to be earned over and over again – but that’s what we’re enthusiastically working on, together, in every way.

We are ready for the challenges of the future: BILSTEIN is WAY AHEAD.

Why the new logo?

A modern company needs a modern logo that is precise, clear, and dynamic. This is why we updated our logo to represent our broad portfolio of state-of-the-art suspension systems and to fully embody our forward-thinking attitude in both appearance and usability.